Facebook Fans spend twice as much as non-fans of the products they “like”
Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.
I am a fan of Flight of the Conchords…am I twice as likely to stalk Bret or Jemaine? Oh wait. Maybe I am. (Maybe I already have…)
Brit tudósokból álló marketing és PR kutató cég azt is kimutta, hogy az emberek inkább azt a zenekart hallgatják, aminek...
I am a fan of Flight...Conchords…am I twice as likely to stalk Bret or Jemaine? Oh wait....
This graph is compelling, but doesn’t really do much for me. Someone who buys an excess of the product is more likely to...
That’s kind of fascinating.
Very compelling. I was actually thinking about this concept on the airplane (aka idea incubator) yesterday when I...
Nekem még sosem támadt zabálórohamom facebookozástól.
good little consumers…
Wait, what? Srsly? That’s a LOT of sacks of Skittles. I’m probably guilty...Starbucks...